Teranexa Brand Identity

From a blank slate to a bold brand design, this project perfectly embodies Jonathan’s full-spectrum creative design process- from strategic thinking to visual execution.

This brand identity project showcases the entire design process from Brand Strategy, Brand Naming, Visual Identity, Logo Design, Website Design, Marketing Collateral, and Social Media assets.

The challenge was to create a future-ready brand for a smart city platform that uses AI to connect people, infrastructure, and data in innovative ways.

The strategy was rooted in deep research and brainstorming ideas with a future-facing vision.

He began by exploring how technology and sustainability could intersect in a meaningful, memorable brand. He came up with the name Teranexa, which was born from the Latin word Terra (earth) and Nexa (connected), capturing the brand’s mission to build intelligent, interconnected urban ecosystems.

Every design decision was intentional, from the typography that communicates sophistication and innovation with a futuristic approach to the color palette, which was inspired by nature and the environment. The color palette captures the perfect balance between natural elements and advanced smart systems technology.

The logo was designed to represent two letters, the “T” and the “N’ in Teranexa, symbolizing a connected city and its infrastructure. The visual system was engineered for effortless scalability across digital platforms, presentations, and all marketing collateral.

The result is a cohesive brand that speaks to tech-forward innovation and grounded human-centered design. From here, Teranexa is poised to advance with renewed clarity and unwavering confidence.