OpenX, a Global Ad Tech Leader

OVERVIEW

A Global Brand Refresh Rooted in Authenticity and Innovation

As Creative Director at OpenX, I led the brand’s transformation—from redefining its visual identity and global brand guidelines to directing photography, marketing collateral, and a multi-region website redesign serving audiences across North America, EMEA, and APAC. My work earned three industry awards, recognizing the impact and craft behind the brand’s evolution.

BRAND REFRESH & GLOBAL BRAND GUIDELINES

OpenX’s new visual identity.

OpenX embarked on a journey to redefine its brand presence, reshape global perception, and reflect its evolution from a mid-sized company to a global ad tech powerhouse. I led the development of a new visual identity—building comprehensive global brand guidelines and creating marketing materials, event branding, white papers, a corporate website, and more as part of the brand refresh. I managed a small creative team, and together we supported marketing groups in New York, London, Japan, Germany, and Krakow, ensuring consistency across every region and delivering design for global events and campaigns.

KEY DELIVERABLES

Global Brand Guidelines
Marketing Templates & Materials
Product & Sales Presentations
Email Templates
Business Card Templates
Print Advertising
Display Advertising
Product Logos & Lock Ups
Brand Image Library
Event Branding
eBooks & White Papers
Social Media Branding

PHOTOGRAPHY DIRECTION

OpenX’s story comes to life through authentic portraits of the people behind its global brand.

OpenX’s story comes to life through authentic portraits of the people behind its global brand.aI led the creative direction for a series of photoshoots designed to capture the essence of OpenX through its people. The result was a custom photography library showcasing authentic collaboration, diversity, and innovation. These images were used across marketing collateral, social media and the corporate website.

GLOBAL WEBSITE REDESIGN

Transforming OpenX’s digital presence across global markets, reflecting its innovation, growth, and market differentiation.

I spearheaded a global redesign of the OpenX corporate website, creating a modular component system that served as a flexible foundation for building 100+ pages across North America, EMEA (UK & Germany), and APAC (Japan). The site delivers a refreshed brand experience for multiple audiences, including an in-depth careers section highlighting OpenX’s culture and unique employee benefits, ensuring consistency, clarity, and engagement at every touchpoint.

This work went on to earn three industry awards:
W3 Awards – Silver (Oct 2017): Best Site in Ad Tech
Communicator Awards – Silver (May 2017): Website Photography & Images
Communicator Awards – Silver (May 2017): Website – General Marketing

KEY DELIVERABLES

Modular Component System
Desktop & Mobile Responsive Website
EMEA Website (British & German)
APAC Website (Japan)
Private Marketplace Deals Menu

COMPANY SWAG & CULTURE

Designing swag that strengthens connection, celebrates culture, and brings OpenX values to life.

OpenX places a strong emphasis on company culture, and their internal swag needed to reflect that. I led design initiatives that brought brand values to life, creating employee swag and branded materials that told a story through words and visuals. Every piece of swag, from T-shirts and backpacks to water bottles, featured thoughtful design and messaging to foster connection, pride, and authenticity across teams.