Reddit B2B Brand
OVERVIEW
Helped define and elevate Reddit’s B2B brand through event creative, sales enablement design, and digital learning experiences.
Partnered with Reddit’s marketing and sales teams for almost two years to build their B2B brand from the ground up. Led creative development across flagship sales events, advertiser education platforms, strategic partner resources, newsletters, and seasonal advertising campaigns — establishing a cohesive visual and communication system for Reddit’s B2B presence.
KEY PROJECTS
Reddit Sales Summit – Event branding & Experience design
Reddit Agency Guide – Strategic Guide and Visual System
Reddit Ads Learning Center – Website Design & Content System
Reddit B2B Sales Decks – Templates & Storytelling Framework
Seasonal & Platform Campaigns – Creative & Marketing Assets
Internal & Sales Enablement – Newsletters & Event Collateral
REDDIT SALES SUMMIT
Designed the creative system for Reddit’s Sales Summit event, promoting new products, features, and insights to pitch to brands and agencies. Developed the Sales Summit presentation template, and produced speaker decks, product slides, and branded event collateral — including signage, stickers, and custom swag.
REDDIT AGENCY GUIDE
Led the creative direction, design, and layout for Reddit’s 52-page Agency Guide — a comprehensive resource featuring research, best practices, case studies, and FAQs for advertisers. Used across Sales and Business Marketing, which went on to become the most downloaded collateral piece for Reddit Ads.
REDDIT ADS FORMULA WEBSITE
Designed Reddit Ads Formula — an advertiser resource hub created to introduce and educate brands and agencies on the value of advertising on Reddit. The platform featured guides, tips, and case studies to showcase Reddit as a powerful digital marketing channel. Built a clear, engaging content experience that reinforced Reddit’s visual identity and highlighted its potential for scalable brand growth.
CAMPAIGNS & MARKETING COLLATERAL
Created campaign concepts and partnership collateral that supported Reddit’s strategic B2B initiatives and agency programs. Designed assets for seasonal moments, including back-to-school campaigns, landing pages and display ads — and developed internal sales and enablement materials that drove advertiser adoption and platform education.
